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Digitally Communicating Your School’s Value

Enrollment & Financial Aid | With campuses closed at the height of admissions and advancement season, independent schools need to communicate more clearly than ever via digital channels. By Rob DiMartino, Finalsite In the wake of COVID-19 school closures, many independent...


Blog Entry
Safety & Security: Safe Returns

Risk Management | Strong crisis response protocols and community relations helped one school manage a serious threat to campus security. Article by Emilia Ferreira, Escola Americana do Rio de Janeiro From the January/February 2020 Net Assets magazine All photos courtesy of...


Blog Entry
Projections: Data with Depth

Projections | Every school can use data in its strategic decision-making if it’s presented to leaders at the appropriate level. From the September/October 2019 NetAssets magazine Jeffrey Shields, FASAE, CAE NBOA President and CEO Becoming more “data-driven” has been a...


Blog Entry
Opinions on U.S. School Options

(from the Observer) According to a Gallup poll , Americans rank public schools as the fifth best option of five, with only 44 percent considering them excellent or good, and nearly 20 percent ranking them as poor. As for homeschooling, 46 percent of respondents rate homeschooling as excellent...


Blog Entry
Marketing Is Key Business Leader Skill

(From Marketing Advice for Schools) The Institute of School Business Leaders identified marketing as a skill on par with human resources, finance, procurement and infrastructure in a recent presentation. Marketing is not a passive function and not just about recruiting teachers or placing...


Blog Entry
Tepid Results for College Alumni Networks

(from Gallup) Many universities boast about how influential their alumni networks are in ensuring students are gainfully employed upon graduation. A Gallup survey of 5,100 graduates found that just 9 percent of graduates reported their alumni network has been very helpful or helpful to them in...


Blog Entry
Managing the Montessori Brand

(from the Hechinger Report) Any major city has dozens of “Montessori” schools, but that doesn’t mean the schools follow the teachings of the method’s founder, Maria Montessori, or feature some of the key classroom tenets of Montessori. Out of more than 4,000 so-called Montessori schools...


Blog Entry
Gen Z's Defining Characteristics

(from Society for Human Resource Management) Generation Z’s birth years are generally recognized as 1996 to 2009. The cohort includes only those who do not remember the September 11 terrorist attacks. According to a 16-year-old spokesperson, Generation Z-ers are generally: 1. Competitive 2....


Blog Entry
Strategies: Tackling a Shared Challenge

Enrollment & Financial Aid | Independent schools in the Seattle area meet regularly to learn and support one another as they work to improve financial aid policies and strategies. Article by Debra Lee-Rizzi, The Evergreen School From the November/December 2018 Net Assets...


Blog Entry
School Social Media Managers Take on Customer Service

(from Inside Higher Ed) Managing a college social media account is becoming increasingly complicated. Managers not only promote and protect the reputation of an institution, live-tweet events such as commencements, and remain vigilant for threats both online and on campus, but also are...