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5 Minutes with Michael Nachbar: Knowing Your North

Leadership | Clearly communicating your school’s value proposition, which should be consistent whether learning happens in-person or online, will be key to weathering the challenges of the COVID-19 economy. Interview by Cecily Garber From the September/October 2020 Net Assets...


Blog Entry
Managing Change When the Community Returns to Campus

Human Resources | Independent school leaders face tough decisions this fall. A careful decision-making process can help schools meet challenges and leverage staff and family expectations. Many school leaders have spent the summer focusing on the physical spaces to which our communities...


Blog Entry
Branding Your Best Efforts

CEO Notebook | Branding may not be top of mind amid pandemic considerations, but honing it now is crucial to your school’s long-term sustainability. Jeffrey Shields, FASAE, CAE NBOA President and CEO Now is the time to invest in your school’s brand. While you are managing a...


Blog Entry
The Reputational Minefield of COVID Relief — Round 2

Risk Management | Article by Christopher Lukach, AKCG – Public Relations Counselors As Congress works to advance its next COVID relief package, independent school leaders may already be feeling something resembling PTSD. Especially for those schools that sought funding from the...


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Mission & Motivation: On Speaking Terms

Leadership | In the lead up to the 2020 presidential election, how can schools mitigate the risk of toxic exchanges and foster cultures that respect differences? Article by Tara Kosowski From the July/August 2020 Net Assets magazine Like many independent schools, Sacred Heart...


Blog Entry
Digitally Communicating Your School’s Value

Enrollment & Financial Aid | With campuses closed at the height of admissions and advancement season, independent schools need to communicate more clearly than ever via digital channels. By Rob DiMartino, Finalsite In the wake of COVID-19 school closures, many independent...


Blog Entry
Safety & Security: Safe Returns

Risk Management | Strong crisis response protocols and community relations helped one school manage a serious threat to campus security. Article by Emilia Ferreira, Escola Americana do Rio de Janeiro From the January/February 2020 Net Assets magazine All photos courtesy of...


Blog Entry
Projections: Data with Depth

Projections | Every school can use data in its strategic decision-making if it’s presented to leaders at the appropriate level. From the September/October 2019 NetAssets magazine Jeffrey Shields, FASAE, CAE NBOA President and CEO Becoming more “data-driven” has been a...


Blog Entry
Opinions on U.S. School Options

(from the Observer) According to a Gallup poll , Americans rank public schools as the fifth best option of five, with only 44 percent considering them excellent or good, and nearly 20 percent ranking them as poor. As for homeschooling, 46 percent of respondents rate homeschooling as excellent...


Blog Entry
Marketing Is Key Business Leader Skill

(From Marketing Advice for Schools) The Institute of School Business Leaders identified marketing as a skill on par with human resources, finance, procurement and infrastructure in a recent presentation. Marketing is not a passive function and not just about recruiting teachers or placing...