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Bold Makeovers Enhance Schools' Value Propositions

By Net Assets posted 9 days ago


(from the Nonprofit Quarterly) As enrollment and financial challenges mount for many colleges and universities (as well as K-12 independent schools), some have achieved remarkable success in boldly rethinking their business models. The key is "to create a successful business model that attracts students by offering them an education in a form, at a price, and with a clear outcome that appeals," according to Scott Pulsipher, president of Western Governors University. An example is Southern New Hampshire University, which shifted its focus from recruiting recent high school graduates to its New England campus to marketing a set of programs — many operating online — tailored to adult learners. The school invested heavily in this strategy, streamlining its acceptance process and building systems to keep online students on track and progressing toward degrees. 

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